Created as the visual identity for TRANSLATE’s 1st Birthday at Independent, a nightclub based in Sunderland, this campaign was designed to capture the raw atmosphere of underground nightlife culture. The artwork combines distressed textures, layered fly-post aesthetics and dark cinematic tones to create something immersive, authentic and lived-in. Rather than focusing on a clean commercial look, the direction aimed to reflect the energy of real club spaces — chaotic walls, low lighting, crowded rooms and the feeling of discovering a poster on a night out. Every visual was built to feel like part of the environment rather than simply placed within it.