Big decisions. One joined-up campaign. Plenty of places to be seen.

From prospectus pages to buses, Metro advertising and digital screens, this campaign brought Gosforth Group’s sixth form offer to life across print, digital and out-of-home. A flexible visual system kept everything feeling connected, while allowing each format and each school, to do its own job.

The sixth form prospectuses needed to make a large amount of information feel clear, engaging and easy to navigate. I created a structured editorial system combining course information, photography, maps, infographics and key statistics, while maintaining a consistent identity across both schools.

The result was a pair of prospectuses that feel connected as part of the Gosforth Group while retaining the individual identity of each sixth form.

The visual system was then adapted across a range of advertising formats, including digital displays, bus advertising, bus shelters and Metro placements.

Each application had different proportions, viewing distances and time constraints, so the layouts were adapted rather than simply resized — prioritising the campaign message, open evening details and sixth form branding to create clear, high-impact communications across every format.